Welcome to your
June '25
Newsletter
01
General Managers Update
June '25
Ann Marie Bowyer, General Manager
Welcome to the first edition of our 2025 newsletter!
We’re delighted to be bringing this back on a monthly basis. While it’s been a little while since our last update, we’ve taken the time to rework how we communicate and make sure the newsletter truly reflects all the brilliant work happening across Bluebird Care.
This space will now be used regularly to celebrate success, share good news, welcome new faces, and highlight the real impact our care teams are making every single day.
Thank you for everything you do
Annie Bowyer, General Manager
02
Welcome to the Team
Over the past few months, we’ve seen some changes across our teams. We said goodbye to some familiar faces—Rob and Kayleigh in the North, and Sally in the South—and we wish them all the best in their new adventures.
But we’ve also welcomed a fantastic group of new colleagues across the business, including:
Office Team:
- Victoria Jobson – HR & People Manager
- Deborah Wiles – Care Coordinator, Scarborough & York
- Shannon King – Care Coordinator, Newcastle & South Tyneside
Scarborough & York Field Care Team:
- Raphiat Dada
- Lisa Worrall
- Anne Sunanta Phattanavibul – rejoining after a break in service
- Jamielee Squires
- Ayesha Howard
- Hannah Newton – rejoining after a break in service
- Mark Thompson
- Jessica Hindle
Newcastle & South Tyneside Field Care Team:
- Mercy Osiesi
- Melissa Mubariki
- Lacey Hatton
- Inesa Hewson
- Daisy Storey
- Jodie Bell
- Charlie-Leigh Boak
Live-in Field Care Team:
- Chinyere Cynthia
- Ellen Leak
- Madeline Jackson
A very warm welcome to you all — we’re excited to have you on board!
Staff Appreciation
A huge congratulations to everyone who has successfully passed their probation or received their Care Certificate! We are incredibly proud of your progress and the dedication you’ve shown in your roles as care assistants. Please see the images below celebrating your achievements!
Oliver Davis’ Recognition
Scarborough carer Oliver Davis received glowing feedback from a customer who was initially wary of having a male carer. She described him as “just perfect” showcasing his excellent approach to care.
You said, we did
Do you have a suggestion? Submit it by clicking the button down below.
Refer a friend
Take advantage of our £250 refer a friend fee!
Can you think of anyone who is kind, caring and compassionate? Can you think of anyone who would like a career in care? Can you think of anyone who would be an asset to our team?
Well, this could be your opportunity to take advantage of our refer a friend programme. If you refer someone into the business and they receive a job offer and successfully pass probation you will receive your £250 refer a friend payment!
Anyone who you think is up to the job can apply via our company website, when they complete the application form it asks if they know anyone who works at Bluebird, this is there time to state this!
03
Good News Stories
We’re collecting your stories now! If you have something to share – a moment that made you smile, a positive outcome, or even just a lovely comment from a customer
Customer Compliment in Scarborough
A Scarborough customer praised York carer Cleo for her teamwork and attention to detail, noting that their engaging conversations made a real difference to her care experience.
York’s Heartfelt Thanks:
Sheila from York was thanked for the hand-knitted Easter goodies she made for the team, adding a personal touch to the season’s celebrations.
04
Impact Made
Customer Impact in York
A customer receiving palliative care in a care home has transitioned to live-in care. The family has noticed significant improvements in his health and well-being. They expressed their appreciation for the high level of care and the excellent match with his carer, Stella.
New Live-in Care Customer in Newcastle
We’re pleased to share a success story from Newcastle, where we’ve welcomed a new live-in care customer who was previously receiving care from a competitor. Unfortunately, the competitor was unable to meet the customer’s specific care needs, prompting the family to seek alternative solutions.
Our team responded quickly and effectively, offering a care package that met all their requirements and provided the continuity and 24hr care they were looking for. The transition has been seamless, and the family has expressed their gratitude for the personalised support and professionalism our team has shown in delivering the best care possible.
This is another example of how our commitment to responsive, high-quality care helps us make a meaningful difference in the lives of our customers.
05
What’s Been Going On
Update from Victoria Gardner, Health and Social Care Trainer
Dementia Care Campaign
This April, we launched our latest living with dementia campaign to help raise awareness for people who are affected most by dementia. We want to help families to understand, support, and navigate their way through a dementia diagnosis. We’re especially proud of the new video project developed in partnership with Vicky – a powerful visual story that’s already making an impact across our social media channels.
@bluebirdcarenewcastle The impact training has on our carers👏🏼 It’s important that we train our carers to feel supported and confident out in the field. Ensuring that they notice early signs. Victoria, who conducts all training, shares how training impacts dementia 🙌🏼 #dementiaawareness #dementiacare #dementia #dementiasupport #bluebirdcare ♬ original sound - Bluebird Care
We Supported Dementia Action Week
As part of our Dementia campaign we proudly supported Alzheimer’s Society Dementia Action Week, from 19 – 25 May 2025. A national campaign to raise awareness and inspire action to improve the lives of those affected by dementia.
This year’s theme is focused on the importance of early diagnosis—a topic close to our hearts. At Bluebird Care, we know that recognising the signs of dementia early and seeking a timely diagnosis can make a real difference to quality of life. Early diagnosis allows people to access vital support, plan for the future, and take steps to stay independent for longer.
Staff Survey 2025
Thank you to everyone who completed the April 2025 staff survey. We’re pleased to report that every metric improved compared to the previous survey which was carried out in August 2024.
It’s clear that the positive changes we’re working on together are making a real difference.
06
Looking Ahead
Loneliness Awareness Week – 9–15 June
Next week marks Loneliness Awareness Week, and this year, we’ll be shining a spotlight on the important companionship role our care plays in tackling loneliness in our communities.
More than 1.4 million older adults in the UK regularly feel lonely — but we know that consistent, compassionate support can make all the difference.
Throughout the week, we’ll be sharing stories, resources, and awareness posts to highlight how Bluebird Care is helping people feel seen, connected, and valued — one visit at a time.
Stay tuned and thank you for being part of that difference.
Video Projects
We’re already planning the next round of video projects, and we’d love more people to get involved — whether that’s sharing your story, supporting behind the scenes, or helping us shape future ideas.
If you’re interested, please contact erinkilford@bluebirdcare.co.uk
Welcoming Overseas Recruits
As part of our ongoing commitment to strengthening our care teams and ensuring continuity of service, we’re excited to share that we will soon be introducing four new team members from the Philippines.
They will be joining us on a three-year skilled worker visa, supporting us with annual leave cover, sickness absence, and providing additional capacity across our services. This will help ensure that our teams remain resilient and well-supported throughout the year, while continuing to deliver high-quality, consistent care to our customers.
We look forward to welcoming them into the Bluebird Care family and will share more details soon, including where they’ll be based and how you can help support their transition.
Community Engagement – Get Involved
As we continue to grow our presence and impact, we’re looking to involve more of our care staff in community-based initiatives, including local Dementia Cafés, support groups, and public awareness events.
These activities not only help raise awareness and support those living with dementia and other conditions, but they also help us build our brand, strengthen community ties, and showcase the amazing work our care teams do every day.
If you’re passionate about making a difference beyond day-to-day care, this is a great opportunity to get involved. Whether it’s attending an event, helping organise something locally, or simply representing Bluebird Care in your community — we’d love to hear from you.
To register your interest or find out more, please email: joemckenzie@bluebirdcare.co.uk